$240K+
ARR built
Built Expanzify Labs from scratch into a real revenue business.
I help startups
grow revenue,
users and recall.
Hi, I am Tanuj. I help startups get found, remembered and used more often. My work usually starts with SEO and GEO, then moves into improving the journey so more of that attention turns into revenue.
I have done this at Filo, Doubtnut and Magicpin, and built my own company, Expanzify Labs, to $240K+ in yearly revenue.
Now
What I am up to now.
I run MarketingPal, an AI marketing studio. We help companies get found on Google and inside AI answers, then ship the websites, content and ads that turn that attention into customers.
marketingpal.co
MarketingPal
AI marketing studio
LIVE
AdsWebsitesSEO content
01 ·Proof
What the work moved.
Revenue, users, engagement and recall. I like keeping the proof close to the work.
Expanzify Labs
Co-founder · $240K+ ARR
Filo
Founding team · $100K MRR
Doubtnut
Product + SEO
Magicpin
Marketing, SEO · 3x GMV
$100K
Monthly revenue
Helped Filo move subscription sales from zero to $100K a month.
10M+
Monthly visitors
Helped Doubtnut get found by students through search at serious scale.
3x
GMV growth
Worked across marketing and search at Magicpin as GMV moved from $100K to $300K a month.
2M+
App installs
Helped bring users to Filo through organic and paid channels.
1.2M+
Monthly users
Built Magicpin's search presence from scratch and turned it into steady traffic.
250+
Creator videos a month
Built a creator setup that helped the brand stay visible and cross 5M+ views.
2
New countries
Worked on Dubai and US market launches.
02 ·Work
Where I've done it.
Different companies, different stages, same job each time. Bring in the right users, keep them engaged, and grow the revenue behind them.
MarketingPal
NowFounder
I am building MarketingPal for companies that need marketing work done quickly and properly. The focus is simple: help them get found on Google and inside AI answers, then ship the pages, content and ads that turn that attention into customers.
Expanzify Labs
Co-founder
I started Expanzify Labs to help companies build and grow faster. We worked on websites, apps, product flows and growth systems, and took the business from zero to over $240K in yearly recurring revenue.
Filo
Founding team
At Filo, I worked on growth from the early days. I built the website, grew search traffic, helped scale app installs, worked on referrals and creator campaigns, and helped open Dubai and the US. The work was not just about bringing users in. It was also about keeping them active and turning that demand into revenue.
Doubtnut
Product and search
At Doubtnut, I worked on the website and search side from scratch. Students were already searching for answers every day. My job was to make sure they found us, landed on useful pages and stayed long enough to get value.
Magicpin
Marketing and search
At Magicpin, I worked across marketing, content and search. A lot of the work was about making local discovery easier, bringing people back to the product and making the brand easier to remember. During that time, GMV grew from $100K to $300K a month.
Limetray
Product and business operations
At Limetray, I worked on operations and client-facing processes. The work was about helping the team move faster, keeping clients close, improving retention and finding natural ways to grow accounts.
03 ·Services
What I help with.
Usually a few of these matter more than the rest. The job is to find which ones.
SEO and GEO.
Helping your company show up when people search on Google, and when they ask tools like ChatGPT for recommendations.
Revenue growth.
Finding the channels and pages that can bring in real business, not just traffic that looks good on a dashboard.
User engagement.
Improving what happens after someone lands on your site or app, so more people stay, return and take the next step.
Brand recall.
Making sure people see you often enough, and clearly enough, to remember you when they are ready to act.
WhatsApp.
Simple automated flows that bring users back, push the next action and keep the conversation alive.
New markets.
Entering a new country with clearer positioning, better channel choices and a plan for early demand. I have worked on Dubai and US launches.
04 ·Approach
How I work.
I do not try everything at once. That rarely works.
01
I start with the part that can move revenue or usage fastest.
Sometimes that is search. Sometimes it is ads, onboarding, WhatsApp or creators. I care less about doing everything and more about finding what can actually move.
02
I try to make users come back, not just arrive once.
Traffic is useful only when it leads to action. I look at what people do after they land, what makes them return and what helps them remember the brand.
03
I trust the numbers over opinions, including my own.
If we cannot see revenue, usage, engagement or recall move, we should not pretend the work is working.
04
Early growth needs a different way of working.
The first repeatable channel is usually messy. I treat it like its own problem, not like a smaller version of scale.
05 ·About
A bit about me.
Tanuj SharmaGurgaon, India
I help startups grow revenue, users, engagement and brand recall, mostly through SEO and GEO.
I co-founded Expanzify Labs, was on the founding team at Filo, and worked on growth inside Doubtnut and Magicpin. Right now I am building MarketingPal. Search is where I started and it is still what I am best at, now including how companies show up in AI answers, not just Google.
The useful part is figuring out the one or two things a product can actually win at, then doing those well instead of doing everything badly.
Based in GurgaonSEO and GEORevenue and engagementBuilding MarketingPal
06 · Contact
Say hi.
Tell me what you are building and where growth feels stuck. If I can help with revenue, engagement, recall or search, I will tell you how. If I cannot, I will tell you that too.